How do you achieve that balance, taking that utility of production music and infusing it with humanity and emotion? We chat with Alec Shaw and Daniel Holter about their collaborations and how to enhance the emotional value of a track.

With our ears to the underground and an eye on the edit suite, we’ve assembled an album of some current sounds of indie rock in a promo-friendly package.

Siddharth Nadkarni is a composer that works in both production music and video game music, using his knowledge and skills to create impactful music for moments big and small. We sat down with Siddharth and talked about his aim to capture moments, composing for our HypeKit label, and his goals.

Fueling the adrenaline and setting the tone with tense and tough hard rock riffs designed for the extreme.

As melodramatic as it is playful, Hyperpop is full of booming bass, futuristic synths, and uninhibited electronic percussion while vocoder-soaked vocals bounce off the walls.

Signature reggaeton and Latin rhythms with carefully manicured, relatively minimal electronic textures and Latin percussion accents come together to captivate the senses, making this an adventurous, sensual, and occasionally chill addition to HypeKit.

Filthy and grimy aren’t usually favorable terms. But if you’re looking for something with a bit of an edge to match the attitude of the story, they can be lifesavers. Diverging from a world of clean cut samples and shiny synths can (in the right hands) lead you to far more interesting places.

HypeKit attacks trending genres with all the tenacity and precision that you would expect from The License Lab, creating urgent tracks that are promo-friendly and timely without sacrificing the spirit of their genres.

K-pop is taking over the world. And while some production music companies may have jumped on the bandwagon when they noticed everyone dancing to “Gangnam Style” at weddings and bar mitzvahs, our K-Pop album was released just a few short weeks prior to the horse dance phenomenon of 2012. We got trend-setting game.

The License Lab is not your usual corporate, standard, run-of-the-mill, production music superstore. And that’s precisely the way we designed it and like it. So while our catalog does not have everything for everyone, what we do have will surprise and delight your eardrums. Here’s a rundown of our choice Production Music Labels.

Part of our identity is our community. By having an event in Los Angeles, we saw an opportunity to bring our worlds together, to share some of the magic of our hometown community with our friends and colleagues on the west coast. So let us introduce you to the cast of characters who helped us create this experience, the 3 ingredients that joined forces to make this a memorable evening.

Releasing new music is always a thrill for us at The License Lab, but we find it especially fun when there is such eclectic offering to share with you. This roundup is certainly one of those. From authentic Indian instrumentation to an occasionally sinister harp to shopping-spree-madness-infused rock and roll, these albums absolutely run the gamut.

This week’s new releases hit heavy on Trap and splinter off from there. You get some shiny and positive pop, a cosmic trip, and soothing synthesis. This is an ideal mix of albums for modern and trendy messaging.