When we see the same basic formula over and over, it all becomes easy to forget. But there are a few stand out Super Bowl commercials that viewers may remember. Plus haikus.

With millions and millions of dollars spent on Super Bowl commercials and weeks of build up and teasers, it’s no wonder folks are analyzing these ads in an academic fashion. But no matter the tone of a spot, shouldn’t all music used be an integral part of the storytelling?

Though LA based Music Clearance and Creative Consultant Megan Oddsen grew up just a stone’s throw from our studios near Milwaukee, we were just recently connected through the Twitter machine. We connected through the ether to chat with Megan about her time in the highly essential (though not highlighted nearly enough) side of the music industry, her Wisconsin roots, and a few of her favorite projects she’s worked on that you just might recognize.