Stories Nathan Honore Stories Nathan Honore

Artist Watch: Alec Shaw

Live in the KEXP studios complete with a full band and choir, rising Seattle talent Alec Shaw brings his soulful vocals into a lush, raw indie pop playground.

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Stories Nathan Honore Stories Nathan Honore

Distinguishing Descriptions

What makes someone stop scrolling to audition a track? While the reality is that taste is subjective and everyone has their own venn diagrams of reasons, track descriptions regularly show up as a primary reason editors and music supervisors push the ‘Play’ button.

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Stories Nathan Honore Stories Nathan Honore

Hometown Pride

The entire License Lab team is quite literally all over the map with composers in cities like Nashville, New York, Portland, and our internal team in California, Washington, and Wisconsin. In that spirit we wanted to highlight a few Milwaukee artists who have spread their wings and are making waves on a national scale.

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Stories Nathan Honore Stories Nathan Honore

Artist Watch: Kase + Klassik

Live at The Opera House is an intimate record that feels less like you’re in a gorgeous auditorium and more like this collaboration of top talent from Milwaukee’s robust jazz and hip-hop scenes are playing live in your living room.

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Stories Nathan Honore Stories Nathan Honore

Sound Advertising

With millions and millions of dollars spent on Super Bowl commercials and weeks of build up and teasers, it’s no wonder folks are analyzing these ads in an academic fashion. But no matter the tone of a spot, shouldn’t all music used be an integral part of the storytelling?

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Stories Nathan Honore Stories Nathan Honore

Capturing Room Tone

We’re all familiar with the concept of “quiet time.” While this may conjure up images of a toddler being told to go to their room for a time-out, our friends in film and television production know it as something else entirely. There is a process called “capturing room tone” and it is one of the most essential tools in an edit.

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Stories Nathan Honore Stories Nathan Honore

Virtual Crate Digging: The Light Beckons

There is something about a quiet underdog that stands out and the soft aura of an abstract watercolor is indicative of the hushed tones found within the indie soundscapes. And if that’s what you’re in the mood for, this record does not disappoint.

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Stories Nathan Honore Stories Nathan Honore

Virtual Crate Digging: Turntablism

Filthy and grimy aren’t usually favorable terms. But if you’re looking for something with a bit of an edge to match the attitude of the story, they can be lifesavers. Diverging from a world of clean cut samples and shiny synths can (in the right hands) lead you to far more interesting places.

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Stories Nathan Honore Stories Nathan Honore

Virtual Crate Digging: Vaporwave

To help define more of these elusive sounds of the Chill, Synth, and/or Wave subgenres, I stopped by Eyeballs & Eardrums to listen to Vaporwave. Tracks from this album have shown up in so many of our playlists and searches that I knew I would find some answers.

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Stories Nathan Honore Stories Nathan Honore

Company Update: Simplifying

While 2020 was obviously no walk in the park for so many in this industry, 2021 continues to be full of change for our company. Directly relating to our mission to focus on doing what we do best, the music, we have a few more changes to share.

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Stories Nathan Honore Stories Nathan Honore

Death of the Jingle

How many jingles can you remember? What were they selling? The jingle has a long and storied history, but you may have noticed a distinct decline in the marketing ear worms over the past few decades. What happened?

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