When we see the same basic formula over and over, it all becomes easy to forget. But there are a few stand out Super Bowl commercials that viewers may remember. Plus haikus.

It’s not enough to simply tell someone who you are or what you stand for. Actions speak louder than words. And a nearly 40 minute video dissecting the details of a production music track just scratches the surface.

Knowing what’s new is exciting, but what about the thrill of discovery? If you’re familiar with the venerated history of library and production music, you know that there are countless treasure chests full of hidden gems still waiting to be discovered.

Bound By Sound is a podcast that features interviews with industry professionals working at the intersection of music and film. The conversations are, in their own words, “casual, inspiring and a little geeky.” If you’re anything like us, that’s a combination that will always pique your curiosity.

The best podcasts are often built on great conversations. And the best conversations we know are built on the universal language of music. With that in mind, we’re thrilled to introduce you to… WordLess — an experiential music podcast from The License Lab.

Some people become divided, some people become united. Now music supervisors unite as they make the push to unionize.

What makes someone stop scrolling to audition a track? While the reality is that taste is subjective and everyone has their own venn diagrams of reasons, track descriptions regularly show up as a primary reason editors and music supervisors push the ‘Play’ button.

The entire License Lab team is quite literally all over the map with composers in cities like Nashville, New York, Portland, and our internal team in California, Washington, and Wisconsin. In that spirit we wanted to highlight a few Milwaukee artists who have spread their wings and are making waves on a national scale.

With millions and millions of dollars spent on Super Bowl commercials and weeks of build up and teasers, it’s no wonder folks are analyzing these ads in an academic fashion. But no matter the tone of a spot, shouldn’t all music used be an integral part of the storytelling?

We’re all familiar with the concept of “quiet time.” While this may conjure up images of a toddler being told to go to their room for a time-out, our friends in film and television production know it as something else entirely. There is a process called “capturing room tone” and it is one of the most essential tools in an edit.

How many jingles can you remember? What were they selling? The jingle has a long and storied history, but you may have noticed a distinct decline in the marketing ear worms over the past few decades. What happened?

The music in Ted Lasso deepens the already incredible performances of the actors and the brilliant writing. But what happens when a pivotal clearance request gets denied? The show’s music supervision team was recently featured on Nerdist and we can’t help but spread the word.

Why would a brand change? And what happens when they do? Enter our first new podcast obsession of 2021, a show called A Change of Brand from brand identity house, Matchstic. In the inaugural episode, hosts Blake Howard and Sarah Gail Hughes examine the recent rebrand of email marketing monsters Mailchimp.

How has your role changed during the pandemic? Have you had to take on new responsibilities, old tasks, adding more to an already full plate? Don’t forget to PIVOT!

When compelling stories and evocative soundscapes are combined, the result can be magical. We’re proud to partner with 88Nine Radio Milwaukee and assist in their mission and dedication to storytelling with purpose.

INDEPTH Sound Design shares the stories behind incredible sound design by breaking them down into digestible bits for directors, screenwriters, aspiring sound designers, and anyone who finds this kind of aural experience interesting. Witnessing the narration along with the visuals allows for a deep appreciation of the marriage of the two mediums.

The tools of war and art rarely meet. While one instigates destruction and violence, the other seeks to heal and build. But Mexico City-based visual artist Pedro Reyes has found a way to combine these tools and make something beautiful.

Beyond Every Measure features award-winning data expert and research journalist Reggie Jackson and 88Nine’s Director of Digital Strategy & Innovation Tarik Moody as they examine six different aspects of systemic racism through the lens of Milwaukee. Our hosts strive to find the answers to two questions: “How did we get here? And how can we fix it?” Education and action.